With short attention spans and the need to “break through the clutter,” how can your organizational videos leave your audience remembering your message? Try looking to a field that does this well: advertising. If commercials can get people to purchase items they don’t need, how can you use these marketing secrets to influence employees (and do this without them feeling manipulated)?

In this interactive, game-based session, you’ll learn what makes some ads so compelling they persuade you to buy. You’ll explore the strategic framework to use when creating a video strategy as well as the essential design considerations. Learn to:

• Explain the video “hooks” to make the content in your learning video memorable.
• Apply the four characteristics of effectively using visuals to design or evaluate videos.
• Distinguish when learning videos should and shouldn’t be used.

The interactive session helps OD professionals re-think how to create effective change videos that actually evoke the intended emotion and action by using specific advertiser’s techniques.