Advertiser’s Secrets

  • August 13, 2020
    6:15 pm - 8:00 pm

Advertiser’s Secrets to Compelling Change Videos

With short attention spans and the need to “break through the clutter,” how can your organizational videos leave your audience remembering your message? Try looking to a field that does this well: advertising. If commercials can get people to purchase items they don’t need, how can you use these marketing secrets to influence employees (and do this without them feeling manipulated)?

In this interactive, game-based session, you’ll learn what makes some ads so compelling they persuade you to buy. You’ll explore the strategic framework to use when creating a video strategy as well as the essential design considerations. Learn to:

  • Explain the video “hooks” to make the content in your learning video memorable.
  • Apply the four characteristics of effectively using visuals to design or evaluate videos.
  • Distinguish when learning videos should and shouldn’t be used.

The interactive session helps OD professionals re-think how to create effective change videos that actually evoke the intended emotion and action by using specific advertiser’s techniques.

About Our Presenter: Danielle Wallace

ODNC_Presenter_August2020_Danielle Wallace large.jpg

Danielle Wallace is the chief learning strategist at Beyond the Sky, a provider of custom learning solutions. Previously, as a marketing executive with Procter & Gamble and PepsiCo, she learned strategic marketing principles which she now applies to learning and development to create compelling breakthrough solutions. Danielle is a sought after speaker at global conferences and her thought leadership is found in numerous industry magazines and publications. Her monthly free infographics and tips can be found at www.beyondthesky.ca

 

For more information about this online program, contact Maggie Shreve, ODN/C’s administrator, at 312.730.0041 (call or text).

Location

Venue:  

Description:
Instructions for how to log into the virtual meeting will be sent to all registered participants in advance of the program start time.

Price Qty
Member $0.00 (USD)  
Student Member $0.00 (USD)  
Alliance Member $5.00 (USD)  
Non-Member $5.00 (USD)  
Non-Member, Student $5.00 (USD)