A personal brand is a concise, consistent message that communicates your strengths.  By remaining true to your personal brand, you will attract the kinds of sponsors that appreciate and need your skills and abilities and filter out the those that don’t. Ultimately, matching your projects to your individual strengths.

Learn to create a branding statement using SOAR, which stands for Strengths, Opportunities, Aspirations and Results. SOAR is a strategic planning framework that focuses on strengths and seeks to align values and passion with opportunities in your industry.