Social Selling: The Sleeping Giant of Companies
Let’s talk about personal branding, content creation, and everything in between! Our presenter for this program is Audrey Boyle, a comedian who is guaranteed to keep things fun with a discussion of social selling.
Businesses whose employees share content are 58% more likely to attract top talent
Salespeople: 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quotas 23% more often
Individuals that regularly share content grow their networks 4x faster
Leaders create brand trust. People listen more to their social connections (those they trust) than to official marketing campaigns. Brands can increase content engagement by as much as 700x and brand awareness by as much as 24x.
All of the employees at a company have a personal brand whether we realize it or not. That employee’s personal brand is how people think of them and the emotion they feel when they hear that person’s brand name. Since people make decisions based on their emotions, it’s a “sleeping giant” to shape your companies brand by encouraging employees to be brand ambassadors. But how do you go about identifying, creating and harnessing an employee advocacy program?
We will talk with Audrey Boyle about developing branded content and developing a social selling program.
Audrey Boyle believes the quickest way to common ground for people is laughter. She is grateful that people laugh when she delivers comedy through speaking engagements, blogs, sketch videos, and interviews. After stepping down as one of the youngest Vice Presidents for Home Depot at age 29, she became a college professor teaching personal branding and social media marketing. At Forbes Business School, her classes get as much hands-on experience and insider information as she can provide them.
For more information about this program, contact our administrator, Maggie Shreve, at firstname.lastname@example.org or 312.730.0041.